Get in Touch
Get in Touch

Our Method

You’re busy running a successful business, but you also want to publish a book—that’s where Raab & Co. comes in.

Our self-publishing method is tailored to busy clients and we pride ourselves on our relatively touch-free process so clients can get maximal results with minimal effort. (That doesn’t mean you won’t have to put some work in! 😉)

Our global talent database includes vetted editors, ghostwriters, interviewers, publicists, designers, proofreaders, illustrators, fact-checkers, printers, and other experts needed to bring your story to life.

We started Raab & Co. because today’s self-publishers leave much to be desired. They use cookie-cutter formatting and design, lifeless stock photos, little attention to detail, and one-size-fits-all publishing packages that produce books that really do look self-published. We produce high-quality books that look, feel, and read like they come from a big New York publisher—that’s because most of our team has worked at publishers in New York and knows how to create quality books. 

Here’s what you can expect when working with Raab & Co.:

Step 1: Set Goals

Set Goals

Every author and brand has different needs, goals, and expectations. Our initial discussion will help us get a sense of your personality and your goals. What are your goals for the book—professionally and personally? What books inspire you? Are you going to sell the book or give it away as part of a marketing blitz? Do you need marketing and publicity help? Do you want to do print-on-demand or print books in bulk? Who is your target audience? How involved do you want to be in the process? You don’t have to know the answers to all these questions; we’ll walk you through it!

Step 2: The Proposal

The Proposal

After our discussion, we will make it official. We’ll propose a budget, timeline, and other creative details. Books are often more involved than people expect so it’s important we’re all on the same page about the process. We’ll outline what the project milestones are, what your responsibilities are, and what you can expect along the way. We’ll then sign a contract to ensure that you have in writing that the entire product, including the source files, belongs to you.

Step 3: Team Building

Team Building

The majority of our books are niche. That means we don’t just assign any ol’ person to your project. Part of what separates Raab & Co. from other self-publishers is that we handpick vetted professionals who are passionate about you and your story. While there are often familiar faces in design and proofreading, editors and writers are a different story. Nearly all of our clients are subject matter experts, so that requires our editors and writers to also be experienced in the same field—whether that is finance, tech, leadership, or something entirely different.

Step 4: Get to Work

Get to Work

Now the fun begins. We’ll share a project dashboard with you where you will be able to track the project’s progress and any assets you’re responsible for delivering. We’ll also schedule weekly calls so everyone is up to date and happy. Beyond those weekly calls, you’ll get emails with new files for your review and clear expectations about what comes next.

Step 5: Publish


Whether you print-on-demand (POD) through IngramSpark and Amazon KDP or you decide to get fancy and print the book in bulk, we’ll handle it all for you—including e-books and audiobooks. If you’re doing POD, we’ll make sure your accounts are set up properly and all of the metadata is entered correctly so that as soon as the book is ready, we can click publish! If you’re printing in bulk, we will get quotes from the US, Canada, and China and run the details by you as well as offer our suggestions based on your goals. 

Before you know it, you’ll have a bestselling, professional, and engaging book ready to share with your audience.