Case Study
Successful financial advisor sells thousands of copies of seminal book
Delivering Massive Value
CUSTOMER’S OBJECTIVES
▶ Funnel audience to podcast
and leadership program
▶ Sell lots of books
▶ Strengthen company and
identity visibility
THE PROCESS
Renowned financial advisor coach Matthew Jarvis enlisted us to compile, synthesize, edit, and design an exhaustive collection of his wisdom. In Delivering Massive Value readers learn how not only to take hundreds of vacation days a year but how to use their working days to—you guessed it—deliver massive value to their clients. In Matthew’s words, “The creative process is really tough and having Josh’s team to keep me on track and to organize content was essential to this success.”
Matthew is an experienced content producer who creates podcasts, blog posts, presentations, speeches, and email newsletters on a weekly basis. On top of interviews with a ghostwriter specializing in finance writing, we sifted through Matthew’s immense amount of content to distill what exactly his method was, and what would be most engaging and helpful to readers. We also worked with Matthew to include, where relevant and appropriate, personal stories and narratives from the early stages of his business. The book has a dynamic, highly complex design that featured meticulously organized content intertwined with several illustrative elements, subsections, and breakaways which resulted in a 300+ page book that is now an influential text for financial advisors.
“Working with Raab & Co. was the only way my book actually made it to print. Their ability to turn my random thoughts, writing, podcasts, dictations, and musings into a coherent, easy-to-read, well-organized, and good-looking book is nothing short of amazing.”
– Matthew Jarvis
Performance
Over 4250 books sold.
60+ five star reviews on Amazon
Over 45,000 new podcast subscribers
Placed on prominent industry reading lists
The Takeaway
No matter how niche your audience is, Raab & Co. will pour immense energy into creating a compelling book that engages your network in a whole new way. In Matthew’s words, “The book has created a ton of credibility for my brand, especially due to the quality of the book.” In a matter of months, Matthew and his team had sold thousands of copies and added tens of thousands of new podcast subscribers.
A niche book like this is an innovative and reliable way to establish credibility in your community and will be a massive achievement to distill your expertise into a digestible format. If you are creating content on the regular, you’ve probably already done most of the work needed to put out a book. Let’s talk!
This client has offered to provide a personal reference about their experience. Get in touch with Raab & Co. for more details.