Case Study
Celebrity Barber and CEO sells
4000 Copies of his innovative book with 150+ Five Star Reviews
The Rich Barber Method
CUSTOMER’S OBJECTIVES:
▶ Create a new sales funnel for his salon and barber supply business
▶ Empower young barbers to improve their business and their lives
▶ Have something meaningful to sell or hand out at leadership events
THE PROCESS
Business books are fine and dandy, but people don’t want to read instruction manuals, they need stories to give context, meaning, and emotion to the lessons. Chuka was already an experienced public speaker, and it was our job to convert his business method into an entertaining book while interweaving his teachings with personal stories. Over the course of multiple phone calls we discussed his business, his childhood, his mistakes, his successes, his mentors and muses, and his expertise. The book is intended to be motivational so we embedded multiple quote pages throughout the book which featured striking photography alongside inspiring quotes from famous figures as well as Chuka. The quote pages and pulled quotes added to the overall visual attractiveness of the book and greatly improved the reading experience. We hired celebrity book designer Bobby Birchall who has worked with BBC, Bear Grylls, and Penguin Random House to create a sleek, on brand, and effective layout to bring Chuka’s story and expertise to life.
“I’m blown away with the outcome of my first book. I hired Raab & Co. with only a single concept, a few ideas, and scattered information and the book came to life beautifully. I am very proud of what we produced.”
–Chuka Torres
CEO of The Rich Barber
Performance
Over $200,000 in sales
Generated thousands of
new subscribers and paying community members
Integral piece of media in which Chuka’s YouTube channel (203k subscribers) and leadership program is built.
The Takeaway
Chuka and his companies have over 225,000 followers on Instagram and over 195,000 subscribers on YouTube. By publishing a book, Chuka was able to establish credibility and expertise across his existing fanbase while also giving a tangible and valuable product which increased the reach of this community. Not only was his book sold at speaking engagements and over social media, but it has become a priceless networking tool that is handed out as a representation of his business. This has enabled him to stretch his influence into the world of fashion, business leadership, and more. Adding the book to Chuka’s empire established deep credibility and a foundation of trust among his growing audience. It also provided other business leaders in Chuka’s network with an example
of innovative ways to stretch their companies outside of the proverbial box.
This client has offered to provide a personal reference about their experience. Get in touch with Raab & Co. for more details.