Case Study
Artificial intelligence company
uses Raab & Co. book to secure $26 million in funding through engaging storytelling around its disruptive technology.
Predict and Win
CUSTOMER’S OBJECTIVES
▶ Produce a book from scratch to introduce a disruptive technology to an old world industry.
▶ Work closely with the founder to edit, illustrate and design the book in under four months.
▶ Print a small print batch of advanced readers copies for startup’s customer and user conference.
▶ Inspire leaders in the industry and prospective customers to be interviewed for the book.
THE PROCESS
After a basic outline was prepared, the founder dictated the entire book via ten interviews with the Raab & Co. team. Using this transcript, as well as various pre-existing videos and presentations created by the company, a draft was compiled and revised collaboratively online. Raab & Co. worked with the company’s data scientists, marketing team, legal counsel, and event coordinators to ensure that the book and language were in line with company standards. Raab & Co. brought on a fact-checker and research assistant to add footnotes throughout the book so that each claim was supported with substantial and reputable claims from top sources. The best of this research was illustrated in full color throughout the book. We also contracted an artist to create a cover illustration that encapsulates the startup’s technology.
“The book has stimulated curiosity that has really elevated the types of conversations we have not just with customers, but
with thought leaders throughout the industry who want to be part of a movement and not just a movement to buy a product.”
-Edmund Zagorin, Founder
This founder has offered to provide a personal reference about their experience. Get in touch with Raab & Co. for more details.
Performance
Delivered Early
Delivered book to the conference venue three weeks ahead of the deadline.
Stakeholders Added
After thoroughly enjoying the book, the former CEO General Electric agreed to write the introduction and take a board position.
Deals Made
Johnson & Johnson representative signed on to pilot the solution because of how impressed they were with the book’s design and message.
Network Grown
Multiple representatives from Fortune 50 companies— including Pepsi and HP— signed on to be interviewed in the second edition of the book.
Due Diligence
The book helped investors understand the unique value proposition of the technology solution and built excitement and conviction in the investment thesis ahead of the $26 million in Series A funding
The Takeaway
Taking into account the goals and position of your tech-driven company, Raab & Co. can tailor-make a persuasive and impressive book to share with key stakeholders. Our goal is not to pitch or sell your product, the goal is to actually increase the value of your company by offering valuable insight for the future of your sector. In this startup founder’s words:
The intention of many start-ups is to disrupt existing industries, but they usually want to do it in a way that is transformative and positive rather than turbulent and chaotic. Our team of editors, storytellers, researchers, and designers can help contextualize and explain your technology offering to both your loudest critics and your biggest supporters.
Whether used in fundraising, marketing, talent search, team morale, or event production, a high-quality book presenting your work to the world can be leveraged in innumerable ways to bring your brand to the next level.